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The Farmington Valley’s Finest Selection

All of the convenience of your favorite chain, With the Knowledge, expertise, and attention to detail of a 20-year industry veteran.

Visit us today to find out what you’ve been missing.

Conveniently located on Route 44 in the heart of Avon, Super Cellar is a purveyor of fine wines, craft beer, and specialty spirits from around the globe.

Super Cellar opened in the summer of 1997 and is located at the eastern end of the Avon Marketplace shopping plaza. Since opening, our team has worked tirelessly to curate a collection of the finest products available, including investing in many rare, limited-production collections that can’t be found anywhere else.

What makes Super Cellar truly stand out as a diamond in the rough are its world-class team of knowledgeable sales staff, its packed-out schedule of varied, educational events, and its unbeatable deals - we will match or beat any competitor’s prices!

Our longevity as a business can only be attributed to the support of our community. To our valued customers - we sincerely thank you for your continued patronage.



(860) 678-9777



322 W. Main Street (Rt 44)
at the Avon Marketplace
Avon, CT 06001



Mon-Sat 8a–9p
Sun 10a–6p

Deals & Promotions

(Visit us in-store to view detailed descriptions and ratings of all featured products!)

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Exclusive Discount of the Month

Each month, spirits retailers in CT are allowed to select one item to feature below the legal Minimum Bottle Price.

At Super Cellar, we select a season-appropriate wine to promote in order to give our customers an opportunity to buy a cutting-edge label at an unbeatable price.

for the month of November, grab a bottle of Rodney Strong’s Russian River Pinot Noir for only $16.49

(10% below Minimum bottle price)!

Weekly Staff Selections (November 5th - 11th, 2018)

Each week, Super Cellar staff members pick a handful their favorite new products to highlight. These products are selected based on their value for what you will pay - even better, each item is offered at our discounted case price for the duration of the week!

this week’s featured wines

  • 2017 Adega Marea Alta “ZOE” White Blend

    (Rias Baixas, Spain) | Sale: $10.99/btl (Reg. 12.99)

  • 2015 Backsberg Estate Cellars “Tread Lightly” Rose

    (Western Cape, South Africa) | Sale: $9.99/btl (Was 15.99!)

    >DISCONTINUATION SPECIAL: Originally priced at $15.99, we are now selling this 1-Liter bottle at only $9.99 until it runs out—grab some before it’s gone for good!

  • 2015 Brancaia “TRE” Toscana

    (Tuscany, Italy) | Sale: $19.99/btl (Reg. 21.99)

  • 2015 Bianchi Signature Selection Cabernet Sauvignon

    (Paso Robles, California) | Sale: $17.99/btl (Reg. 19.99)

This week’s featured beer

Evil Twin Brewing (Stratford, CT)
”Molotov Cocktail” Imperial IPA w/ Mango & Orange

$11.99 - 4pk, 16oz cans

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Monthly Wine Sale

Every month, we choose a season-appropriate theme to celebrate in the world of wine. 18 wines that fit with this theme are featured at up to 10% below their regular shelf prices, through the end of the month.

for the month of November, we are featuring Pinot Noirs, Rieslings and more that are Perfect for pairing with upcoming holiday meals!

Featured producers Willamette Valley Vineyards, Chateau Ste. Michelle, Wente Vineyards, Predator, and many more - stop by today to check out the full lineup!

Craft Beer Menu

To check out our regularly updated collection of the best craft brews available in CT, click the link below!

>>> Avon Super Cellar <<<
>>> on BeerMenus <<<