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The Farmington Valley’s Finest Selection

All of the convenience of your favorite chain, With the Knowledge, expertise, and attention to detail of a 20-year industry veteran.

Visit us today to find out what you’ve been missing.

Conveniently located on Route 44 in the heart of Avon, Super Cellar is a purveyor of fine wines, craft beer, and specialty spirits from around the globe.

Super Cellar opened in the summer of 1997 and is located at the eastern end of the Avon Marketplace shopping plaza. Since opening, our team has worked tirelessly to curate a collection of the finest products available, including investing in many rare, limited-production collections that can’t be found anywhere else.

What makes Super Cellar truly stand out as a diamond in the rough are its world-class team of knowledgeable sales staff, its packed-out schedule of varied, educational events, and its unbeatable deals - we will match or beat any competitor’s prices!

Our longevity as a business can only be attributed to the support of our community. To our valued customers - we sincerely thank you for your continued patronage.



(860) 678-9777



322 W. Main Street (Rt 44)
at the Avon Marketplace
Avon, CT 06001



Mon-Sat 8a–9p
Sun 10a–6p

Deals & Promotions

(Visit us in-store to view detailed descriptions and ratings of all featured products!)


Exclusive Discount of the Month

Each month, spirits retailers in CT are allowed to select one item to feature below the legal Minimum Bottle Price.

At Super Cellar, we select a season-appropriate bottle to promote in order to give our customers an opportunity to buy a cutting-edge label at an unbeatable price.

for the month of March, grab a bottle of Jameson Irish Whiskey for only $27.00 (750ml bottle)
MSRP: $38.99/btl - you save $11.99, this month only!

(10% below Minimum bottle price)!

Weekly Staff Selections (March 11th - March 17, 2019)

Each week, Super Cellar staff members pick a handful their favorite new products to highlight. These products are selected based on their value for what you will pay - even better, each item is offered at our discounted case price for the duration of the week!

this week’s featured wines

  • 2017 Jorge Ordóñez Selections La Caña” Albariño

    (Rias Baixas, Spain) | Sale: $14.99 (Reg. $16.99)

  • 2018 Smoking Loon “Steelbird” Rosé

    (California) | Sale: $6.99 (Reg. $8.99)

  • 2016 Apothic Wines “Inferno” Whiskey Barrel-aged Red

    (California) | Sale: $12.99 (Reg. $14.99)

  • 2016 La Posta “Tinto” Red Blend

    (Mendoza, Argentina) | Sale: $13.99 (Reg. $15.99)

This week’s featured beer

Carton Brewing Company
“Smell Like I Sound” Wheated Imperial Pale Ale
(New Jersey, USA )

4Pk-16oz Can: $14.99

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Monthly Wine Sale

Every month, we choose a season-appropriate theme to celebrate in the world of wine. 18 wines that fit with this theme are featured at up to 10% below their regular shelf prices.

For the Month of March, Join us on a Tour of Italy! Ravishing Reds and Refreshing Whites from all of Italy’s finest wine-producing regions will be featured through the end of the month.

stop by today to check out the full lineup!

Craft Beer Menu

To check out our regularly updated collection of the best craft brews available in CT, click the link below!

>>> Avon Super Cellar <<<
>>> on BeerMenus <<<