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The Farmington Valley’s Finest Selection

All of the convenience of your favorite chain, With the Knowledge, expertise, and attention to detail of a 20-year industry veteran.

Visit us today to find out what you’ve been missing.

Conveniently located on Route 44 in the heart of Avon, Super Cellar is a purveyor of fine wines, craft beer, and specialty spirits from around the globe.

Super Cellar opened in the summer of 1997 and is located at the eastern end of the Avon Marketplace shopping plaza. Since opening, our team has worked tirelessly to curate a collection of the finest products available, including investing in many rare, limited-production collections that can’t be found anywhere else.

What makes Super Cellar truly stand out as a diamond in the rough are its world-class team of knowledgeable sales staff, its packed-out schedule of varied, educational events, and its unbeatable deals - we will match or beat any competitor’s prices!

Our longevity as a business can only be attributed to the support of our community. To our valued customers - we sincerely thank you for your continued patronage.



(860) 678-9777



322 W. Main Street (Rt 44)
at the Avon Marketplace
Avon, CT 06001



Mon-Sat 8a–9p
Sun 10a–6p

Deals & Promotions

(Visit us in-store to view detailed descriptions and ratings of all featured products!)


Exclusive Discount of the Month

Each month, spirits retailers in CT are allowed to select one item to feature below the legal Minimum Bottle Price.

At Super Cellar, we select a season-appropriate bottle to promote in order to give our customers an opportunity to buy a cutting-edge label at an unbeatable price.

for the month of May, grab a bottle of Sea Glass Sauvignon Blanc for Only $9.00 (750ml bottle)

MSRP: $16.99/btl - you save $7.99, this month only!

Weekly Staff Selections (May 13th - May 19th 2019)

Each week, Super Cellar staff members pick a handful their favorite new products to highlight. These products are selected based on their value for what you will pay - even better, each item is offered at our discounted case price for the duration of the week!

this week’s featured wines

(Pictured: Our world-class team of beverage enthusiasts!

(Pictured: Our world-class team of beverage enthusiasts!

  • 2017 Tenuta Corte Giacobbe Pinot Grigio

    (Delle Venezie, Italy) | Sale: $16.99 (Reg. $18.99)

  • 2018 Casa Julia Sauvignon Blanc

    (Maule Valley, Chile) | Sale: $7.99 (Reg. $9.99)

  • 2016 Willamette Valley Vyds. Pinot Noir Rose

    (Willamette Valley, Oregon) | Sale: $18.99 (Reg. $21.99)

  • 2016 Pitch Cabernet Sauvignon

    (Washington State) | Sale: $17.99 (Reg. $18.99)

This week’s featured beer

Progression Brewing Co.
(New Britain, Conn.)

“Onward” New England IPA
4Pk, 16oz cans: $15.99

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Monthly Wine Sale

Every month, we choose a season-appropriate theme to celebrate in the world of wine. 18 wines that fit with this theme are featured at up to 10% below their regular shelf prices.

For the Month of May, check out staff Favorite Reds, Whites and Rosés from France!

Celebrate the onset of warmer weather with a crisp and refreshing Sancerre, or stock up on one of our favorite Rhone Valley reds for pairing with cookout cuisine - the pairing possibilities are endless when you dive headfirst into French wine!

stop by today to check out the full lineup!

Craft Beer Menu

To check out our regularly updated collection of the best craft brews available in CT, click the link below!

>>> Avon Super Cellar <<<
>>> on BeerMenus <<<