Conveniently located on Route 44 in the heart of Avon, Super Cellar is a purveyor of fine wines, craft beer, and specialty spirits from around the globe.
Super Cellar opened in the summer of 1997 and is located at the eastern end of the Avon Marketplace shopping plaza. Since opening, our team has worked tirelessly to curate a collection of the finest products available, including investing in many rare, limited-production collections that can’t be found anywhere else.
What makes Super Cellar truly stand out as a diamond in the rough are its world-class team of knowledgeable sales staff, its packed-out schedule of varied, educational events, and its unbeatable deals - we will match or beat any competitor’s prices!
Our longevity as a business can only be attributed to the support of our community. To our valued customers - we sincerely thank you for your continued patronage.
322 W. Main Street (Rt 44)
at the Avon Marketplace
Avon, CT 06001
Deals & Promotions
(Visit us in-store to view detailed descriptions and ratings of all featured products!)
Exclusive Discount of the Month
Each month, spirits retailers in CT are allowed to select one item to feature below the legal Minimum Bottle Price.
At Super Cellar, we select a season-appropriate bottle to promote in order to give our customers an opportunity to buy a cutting-edge label at an unbeatable price.
for the month of April, grab a bottle of Rodney Strong’s Rosé of Pinot Noir for Only $11.99 (750ml bottle)
MSRP: $18.99/btl - you save $7.00, this month only!
Weekly Staff Selections (April 1st - 7th 2019)
Each week, Super Cellar staff members pick a handful their favorite new products to highlight. These products are selected based on their value for what you will pay - even better, each item is offered at our discounted case price for the duration of the week!
this week’s featured wines
2017 Régis Minet Pouilly Fumé
(Loire Valley, France) | Sale: $18.99 (Reg. $21.99)
2017 Loosen Bros. “Villa Wolf” Pinot Noir Rosé
(Pfalz, Germany) | Sale: $11.99 (Reg. $12.99)
2016 Ménage à Trois “Luscious” Pinot Noir
(California) | Sale: $9.99 (Reg. $10.99)
2016 Chateau Ste. Michelle Merlot
(Columbia Valley, WA) | Sale: $14.99 (Reg. $16.99)
This week’s featured beer
Alvarium Beer Co.
“Tangerine Haze” New England Pale Ale
(New Britain, CT, USA)
4Pk, 16oz Can: $14.99
Monthly Wine Sale
Every month, we choose a season-appropriate theme to celebrate in the world of wine. 18 wines that fit with this theme are featured at up to 10% below their regular shelf prices.
For the Month of April 2019:
Take a Trip down under with
wines of Australia and New Zealand
Ring in the start of spring with crisp and refreshing Sauvignon Blancs from Marlborough, or pick up a decadent Australian Shiraz to mark the onset of grilling season!